Gameplay

This campaign used a quiz format to test consumers on their knowledge of the stereotypes surrounding electric cars, like that they’re “just glorified golf carts.” (Fact or fiction? Fiction.) The quiz didn’t just allow them to figure out the right answers, but to also have the option to learn more by clicking through to the Electrify America website. This experience, offering different ads about how email, online dating, and video games were “weird” at first too, ran alongside premium, long-form streaming video, where users had the option to interact with the Electrify America experience for 30 seconds in exchange for a lower ad load for the rest of the episode they were watching.