The true[x] team helped Best Buy and influencers including LaurDIY and Kianna, get ready for the new school year with a Lenovo Thinkpad in a fun, engaging choose-your-own adventure video series. To create this engagement ad, we collaborated with the Best Buy team to map out the branching logic and video script in order for the experience to work seamlessly across desktop, mobile, and connected TV. From there, we worked with our Ad Labs product team to create a first-to-market branching logic functionality for engagement ads on connected TV to allow for multiple video choices using their remote.