The main goal of this campaign was awareness for Sonic Prime launching on Netflix. They wanted to make a big, visual splash for a series that has a huge potential audience – families with kids, gamers, and more. Sonic Prime introduces a new interdimensional concept called the “Shatterverse,” and as Sonic travels through it the animation mimics the shattering of glass or ice. This was a great collaboration between Netflix, Mediahub USA, and Infillion to create a digital out-of-home brand experience that literally used ice as its medium.