This is a reaction-based game that challenges users to take an action (moving the product up, down, or side-to-side) based on a set of directions given increasingly quickly. In order to highlight this product, we recreated the Crossed Signals experience right in our unit.

Users were able to take on the computer in a race to see who could correctly score seven points first. In addition to creating an engaging, memorable ad experience – the unit also served as a means of testing out the actual rules of the game. Almost like a free sample, placed right there in an ad.